CONSUMER PRIVACY - FUNDAMENTALS

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  • DURATION
    12 WEEKS
  • SUBJECT AREA
    Security
  • COURSE LEVEL
    Second Cycle
  • CREDITS
    5.0 HP
  • INSTITUTION
    Karlstad University
  • STUDY TYPE
    Distance
  • START DATE
    2022-09-19
  • END DATE
    2022-12-09

COURSE DESCRIPTION

This course will give you an introduction and broadened you knowledge on consumer privacy on digital markets. It will give you the fundamentals of consumer and online privacy.

The course outlines principles of user-centric privacy applicable to the design of online systems and choice architecture, focusing on user interface design and its psychological foundations.

It addresses both theoretical and practical implications of online privacy. A central part of the course is for the course participants to apply theories, concepts, and models to problems related to online privacy and share experiences with each other. Discussions can be drawn upon personal experiences, case studies, and empirical research findings.

The course also focuses on recognising and identifying ways to enhance online privacy (e.g., design principles, existing guidelines, and freely available repositories). The user-centric approach of the course indicates the importance of online privacy not only for individuals but also for groups, organisations, and society, taking into account the different definitions of consumer vulnerability.

LEARNING OUTCOMES
After completing the course, you should be able to:

Describe online privacy, privacy rights, the role of usability, and their significance for decisions of an individual, as well as for a company/organisation.
Explain select privacy-related attitudes & behaviours on the basis of some of the well-established theoretical privacy decision-making models.
Distinguish and critically reflect on malicious practices that online services might employ to manipulate users and exploit their vulnerabilities.
Account for and apply best practices enabling usable privacy and informed online privacy decisions.

FOR WHOM?
The course is aimed at working professionals who want to learn more about the topic and who processes digital information about consumers. It could, for example, be valuable for designers of UIs with whom consumers interact, and for individuals working in the public sector.

 

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